The Corporate brochure is one of the first marketing pieces I designed. When I started at BFC They tasked me with giving the corporate brochure an overhaul. Before, their brochure was overly complicated and hard to extract relevant data from, they wanted me to change that. In preliminary talks about the design, we decided to go with a simple trifold piece. The brochure fits into the white BFC folder, behind the sales rep business card. The covers are printed with full BFC blue coverage and feature the BFC icons representing the different aspects of BFC’s Capabilities. From left to right: Print, Fulfillment & Technology. The Icons are reversed out and made white, along with the logo. The front cover also has the company tagline on it.

On the inside of the brochure, each page focuses on one of the capabilities. Each page showing up in the color associated with each icon, blue for print, green for fulfillment and orange for technology. Each page gives a brief view of what these capabilities mean and the services that BFC offers. Across the bottom of the inner pages are some of BFC’s valued clients. The Brochure is printed on a heavy paper with a nice texture. This was done to give a nice tactile aspect to the piece. The Full cover blue also contrasts well with the white folder.

Other work I did for the Batavia United Way included creating a series of posters and billboards that advertised the Kane County 2-1-1 hotline. This hotline would assist callers with everything from health resources to food pantry locations. The posters and billboards I designed use icon like apps and a phone illustration to reinforce the idea that viewers should call this hotline. We also developed a Spanish version of the content.

After the initial Covid-19 outbreak BUW had asked if we could design a series of graphics that they could post on social media to advertise a Covid-19 relief fund. I used provided photos of iconic Batavia landmarks as a background for the various messages they wanted to convey. Some posts I edited the photos to be black and white with a heavy amount of contrast. Other images I used shapes in the colors of BUW to separate messaging.

BFC produces their membership letter programs and ID cards. During the middle of the Covid-19 pandemic they asked for us to design a set of items that would be sent out to their card-carrying members that would update them on the park procedures. Like most businesses during this time Morton Arboretum had to change their business procedures.

The Morton Arboretum is a public garden, and outdoor museum with a library, herbarium, and program in tree research including the Center for Tree Science. Its grounds, covering 1,700 acres, include cataloged collections of trees and other living plants, gardens, and restored areas, among which is a restored tallgrass prairie. The living collections include more than 4,100 different plant species. There are more than 200,000 cataloged plants.

All of these pieces are dense with information, when designing them I tried to keep things as simple as possible so the member receiving these pieces would have no confusion about the updated protocols. The reminder card uses a screen of the Morton green to break up the dense copy on both sides of the piece. I made sure to incorporate the lively green color associated with the Arboretum. I also made use of some other assets like the green types of leaves found on the postcard. We also updated the design of the membership cards to include an image of the member’s favorite plant. Also added a color-coded system for the membership level, this can be seen in the red bar across the top. The cards also feature screens of different leaves, keeping with the nature vibe Morton is so famous for.

We worked with BTB to develop designs for a pair of packages that would be sent to new employees and customers. These packages consisted of boxes that would have a note in them and other branded items like water bottles, note pads, shirts, and pens. I was tasked with designing the box that all the items would go into along with a note for the customer or employee. For the box design I utilized an old map of major highways in the United States. I edited the map, making the roads appear in the blue from the BTB Logo. On the box Design I highlighted Chicago and Knoxville, the two locations of the company. I also made sure to add the company slogan to the front tab of the box, where the box opens.

I also designed both postcards that are found in each box. The employee on being a rather simple one-sided piece. It contains a simple message from the owners of the company. I manipulated the owner signatures to appear bolder and made them blue. The customer note on the other hand is double sided, the back highlights more of the capabilities and associations the company has. It also makes use of some of the elements BTB has, like the icons and the blue arrows.