120 Grit since 1970

120 Grit is a company that sells kits to make outdoor wooden furniture online. 120 Grit was founded in the spring of 1973 when Arnold Zimmerman decided to make some Adirondack chairs for friends of his in a small town in the Ozarks. Sticking with the concept of information heavy I designed a poster that reflects this concept. The poster shows the basic specs and info of the Adirondack chair that 120 Grit sells online. The blocky grid this poster uses is very orderly and clean like a woodworking plan.

Adirondack Mountains.

Adirondack Mountains.

The packaging is designed very heavily with the customer in mind. The customers of 120 Grit are primarily craftsman and wood workers whom are huge into the numbers and specs of projects. The packaging has all the information one of the customers would want to know and then some. It shows sizes and dimensions of each piece along with Instructions. It certainty provides information well. Along with all the numbers is a distinctly outdoor style using the craft like paper and the Adirondack mountain range design. Sticking with the concept of information heavy I designed a poster that reflects this concept. The poster shows the basic specs and info of the Adirondack chair that 120 Grit sells online. The blocky grid this poster uses is very orderly and clean like a woodworking plan.

Initial Sketches of the Adirondack Chair.

The family that brought 120 Grit to life.

Like everything else in this project the website has a strong grid feeling. I used some nature images to convey that this is an outdoors type company. The website is very information heavy like most furniture companies are. The color scheme also helps tie the company to the other assets of this company. Like all of the other components of this company the website is very grid oriented.